Livewire

eCommerce Site Management Software

Process

User Interviews

Interviewed engineering teams to identify limitations and internal users to understand needs and pain points.

Product & User Flow

Mapped out the product flows and then ranslated that into a user flow for the interface.

Low Fideltiy

Designed low fidelity prototypes and then walked users through the UI to identify points of friction.

Prototype

Designed and build the functional UI component system and used it to develop the high fideltiy prototypes.

Screenshot 2024-09-09 at 10.04_edited.png

Role & Scope
Lead Product Designer owning UX strategy, design systems, and cross-functional alignment. Platform supporting merchandising, content, and inventory workflows for Cotopaxi’s eCommerce ecosystem.

Problem
Existing tooling fragmented merchandising workflows and slowed decision-making across teams.

Outcome
Designed a scalable dashboard system that improved operational clarity, reduced friction, and supported faster merchandising decisions.

Skip to the Prototype

Product Flow Chart

This flow chart outlines the various offerings users rely on to maintain their areas of focus within the company. It illustrates how these separate tools and processes are streamlined through Livewire, funneling them into a unified dashboard.

This dashboard enables eCommerce managers and merchants to manage all data and information directly from the source and seamlessly integrate it onto the site, simplifying operations and enhancing efficiency.

User Flows

User flows mapped out the journey of site merchants and eCommerce managers, highlighting their interactions with the new dashboard. By visualizing each step, I was able to identify potential pain points, streamline processes, and ensure that the design aligned with their needs.

User flows also helped in communicating the design vision to stakeholders, ensuring everyone was on the same page about how the product would function and deliver value.

I conducted interviews with site merchants and eCommerce managers, the primary users of this product, to understand their needs and workflows.

Additionally, I interviewed engineering teams to identify the limitations of the available APIs and app integrations, ensuring that the design would be both functional and technically feasible. This comprehensive approach allowed me to create a solution tailored to the users' needs while staying within the technical constraints.