SK
Common Thread
Blog Management Software
Role & Scope
Lead Product Designer responsible for UX strategy, research, and system design for a blog and content management platform supporting merchandising and editorial workflows.
Problem
Content publishing workflows were fragmented, error-prone, and disconnected from merchandising needs, slowing time-to-publish and increasing operational overhead.
Outcome
Designed a unified content management experience that streamlined publishing, improved visibility into content status, and reduced friction between editorial and commerce teams.
Process
User Interviews
Interviewed engineering teams to identify limitations and internal users to understand needs and pain points.
Product & User Flow
Mapped out the product flows and then ranslated that into a user flow for the interface.
Wireframes
Designed low fidelity prototypes and then walked users through the UI to identify points of friction.
Prototype
Designed and build the functional UI component system and used it to develop the high fideltiy prototypes.
The backend wireframes outline a clear layout, including a dedicated area for writing and editing blog posts, a user and author management section where admins can update roles and permissions, the media management area, designed for organizing and uploading images and videos, which can be effortlessly inserted into blog posts.
Wireframes
The frontend wireframes show how the backend content will translate onto the site.
These low fidelity wireframes provide a clear visual guide for stakeholders, ensuring that all essential features are logically arranged and easily accessible.
User Interviews
I conducted interviews with site merchants and eCommerce managers, the primary users of this product, to understand their needs and workflows.
Additionally, I interviewed engineering teams to identify the limitations of the available APIs and app integrations, ensuring that the design would be both functional and technically feasible. This comprehensive approach allowed me to create a solution tailored to the users' needs while staying within the technical constraints.
Protptypes
