Sarah
Kadlecek

Driving eCommerce performance through data-informed UX, A/B testing, and personalization strategies that increase conversion, AOV, and customer confidence.

Owning and evolving scalable design systems and component libraries that improve consistency, accelerate development, and strengthen design–engineering collaboration.

Lead UX strategy from research through experimentation and iteration. Partner closely with product, engineering, go-to-market and merchandising teams. Balance hands-on design with system-level thinking and team enablement